Sprint
It was the earliest days of cell phones. Back then, Sprint was insistent on not being called cellular. They were Sprint PCS. They thought that would help them stand out. No one knew what PCS stood for. No one cared. But the Sprint work was good, and we kept it going for eight years.
I’m pretty sure that if our ads and TV spots weren’t as clever as they were, the whole cell phone thing would never have caught on.
Output: 94,000 newspaper ads. One cool TV spot with a whale.