Microsoft Office 2007 for home
Our challenge was to make Excel and Word and Powerpoint relevant to home users, especially parents. We set out to show that tidy spreadsheets and fun templates can, in their own humble way, make busy lives run a little smoother.
Print, streaming, rich media and simple banners, website.
Art Director: Sarah Bruns
Streaming directed by Aaron Ruell.
Interesting facts/actual results:
- Campaign ran in 12 countries and 8 languages
- 18% lift in purchase intent (vs. 15% goal)
- 54% campaign recognition (vs. 35% goal)
- Over 5 million product trials and demos and 500,000 retail referrals
